Job Description

Sr. Marketing Consultant

Location: 4910 Tiedeman Road - Brooklyn, Ohio 44144

Job Summary

The Sr. Marketing Consultant is responsible for executing marketing execution and risk-related tasks as assigned/as necessary, and partners with consumer marketing team leadership to understand and support organizational priorities. The senior marketing consultant may direct the work of others and brings an innovative, growth mindset to enhance overall team performance.

Project Coordination

• Serve as primary liaison between SEO & SEM teams (including copywriters), LOB partners, and website managers.
• Create and maintain tickets for SEO tasks and cross-functional collaboration.
• Manage feedback loops, revisions, and approvals across multiple stakeholders.
• Keep SEO initiatives on track through structured project oversight.
• Coordinates with internal and external business partners including line of business partners, analytics, creative services, agencies, compliance, and leadership to support development and execution of an effective marketing plan.

Workflow Development

• Partner with SEO leadership to define and implement the team's project management framework.
• Recommend tools, templates, and processes to track SEO initiatives and improve visibility across teams.
• Relationship-building skills with mid to senior level management and cross-functional teams.
• Demonstrated influencing ability through analytical insights, business acumen and LOB knowledge.
• Build and maintain a centralized SEO project calendar and backlog tracker.
• Optimize timelines for content creation, compliance review, and publishing.
• Follows established marketing processes and manages risks effectively.

Compliance Coordination

• Facilitate compliance reviews with writers and stakeholders.
• Ensure feedback is accurately interpreted and incorporated without compromising SEO integrity.
• Effectively recognize and escalate potential risk. Have a handle on all team control procedures, testing, and processes where applicable.
• Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key's clients and Key.
• Maintains internal policies and procedures including updating and drafts training materials as needed.

• Works autonomously; supports work of consultants
• Draws marketing strategies and/or insights from analysis, tests hypothesis; recommends strategy based on insights
• Developing strong business/financial knowledge; understands client's strategy; knows our competition and how business works
• Strong writing skills; demonstrates creativity in articulating messages that support recommendations
• Demonstrated presentation development; tailors' message as needed; audience includes LOB clients
• Experienced understanding of specialized marketing discipline.
• Provide timely and effective communication to team members to ensure awareness and commitment to defined marketing initiatives.
• Follows established marketing processes and manages risks effectively
• Uses knowledge of marketing principles to help provide recommendations on use of tactics to achieve both marketing and business objectives
• Assist with designing marketing plans and execution tactics for assigned product line(s)/segment(s) while adhering to established procedures
• Performs other duties as assigned; duties, responsibilities and/or activities may change or new ones may be assigned at any time with or without notice

Education Qualifications

• Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)

Experience Qualifications

• A minimum of 4 years of relevant work experience (required)
• Demonstrated knowledge of traditional and digital creative marketing development process
• Demonstrated understanding of banking products and segment needs
• Demonstrated ability to work on multiple projects at once and prioritize delivery based on key objectives
• Strong attention to detail and accuracy
• Strong oral & written communication skills

Core Competencies

• All KeyBank employees are expected to demonstrate Key's Values and sustain proficiency in identified Leadership Competencies.

Physical Demands

• General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.

Compensation and Benefits

This position is eligible to earn a base salary in the range of $71,000 to $115,000 annually depending on location and job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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