Job Description

Job Description

Job Description

Position Title: Creative Manager

Location: Wilmington, Delaware

Full Time

Pay Rate: $63,500

POSITION SUMMARY:

The Creative Manager, reporting to the Vice President of Brand & Community Engagement, is responsible for supporting Goodwill of Delaware & Delaware County’s marketing initiatives and community programs. The incumbent develops ideas, presents creative concepts, and manages project execution, ensuring that projects are completed within budget, on time and as scoped, while delivering high-quality work. The primary functions of this role are graphic design, social media management and email marketing. In this role, a customer-centric mindset is essential as the Creative Manager collaborates with internal business partners to develop creative marking solutions for their business needs and oversees work with external vendors to ensure that materials produced are consistent with the Goodwill brand.

ESSENTIAL FUNCTIONS AND BASIC DUTIES:

• Builds templates and guides and communicates with internal business partners to ensure consistent alignment of visuals and messaging with Goodwill's branding across various platforms including digital, print, and multimedia graphics.
• Manages and curates Goodwill’s in-store radio programming, including the writing and recording of in-store radio commercials and Mood Media management.
• Serves as primary point of contact with stations to maintain our radio advertising campaigns. Reviews radio advertising contracts, drafts and reviews copy and recordings.
• Responsible for concept and graphic design of fundraising and special events. Provides logistical support and captures event photography as the in-house photographer to support marketing efforts.
• Develops and executes designs and campaigns for seasonal promotions and events such as Halloween and National Thrift Shop Day.
• Spearheads in-store graphics and painting projects for renovations, including mockups for awnings, store painting, vinyl graphics etc.
• Directs and oversees materials produced by marketing partners and vendors to ensure accuracy and alignment with branding guidelines.
• Enhances brand visibility and customer trust through the management and design of essential publications such as newsletters, annual reports, and brochures.
• Develops motion graphics, including social media GIFs and videos, to enhance engagement and outreach efforts.
• Translates complex data (i.e. survey and program results, financial information, etc.) into visually engaging formats such as presentations, dashboards and reports.
• Oversees all social media accounts, and responsible for all posting and majority of content creation for all things posted, strategies and scheduling.
• Collaborates with the PR team to disseminate press releases across social media and the website.
• Works closely with the VP Brand & Community Engagement to manage communication and media relations with social media influencers, posting collateral material as necessary.
• Designs webpages, landing pages, and updates website content, including photography.
• Oversees email communications and responsible for all email blasts, creating copy and content for the majority of them.
• Prepares and submits the marketing budget, allocating resources for promotional social media marketing within the retail budget.
• Designs presentations and templates for strategic communication used by executives/CEO.
• Develops, designs and updates the corporate dashboard for the CEO.
• Works closely with VP, Brand & Community Engagement to post and distribute information about weather-related closures and other adverse events that impact Goodwill operations.
• Provides support for companywide graphic-related issues, including file conversions, resizing, technical help with PowerPoints and photo editing tasks.
• Serves as a representative for Goodwill at events, as needed.
• Maintains and updates the organizational chart, as needed.
• Performs other duties as assigned.

EDUCATION/ EXPERIENCE :

Bachelor’s degree in graphic design or a related field, and at least four years of experience that includes digital communication, social media and print production. An equivalent combination of education and experience may be considered.

SKILLS/ABILITIES:

• Demonstrated proficiency using various marketing platforms, including social, digital, and Constant Contact or similar email marketing software.
• Demonstrated proficiency in Canva design tool, Abode Suite, Microsoft Teams and Microsoft Office 365 (Word, Excel and PowerPoint).
• Excellent visual and written communication skills, including editing skills.
• Strong organizational and project management skills, including the ability to work in a fast-paced environment.
• Demonstrated ability to promote a positive brand image.
• Ability to build relationships with a diverse constituent population of internal business partners and vendors.
• Demonstrated ability to work independently and as part of a team.
• Graphic design samples will be requested as part of the recruitment process.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

PHYSICAL ACTIVITIES AND REQUIREMENTS:

FINGER DEXTERITY: The ability to make repeated movements of the fingers, hands and wrists.

TALKING: Talking to others to convey information effectively and to communicate information and ideas in speaking so others will understand.

AVERAGE VISUAL ABILIITES: The ability to see details at close range (within a few feet of the observer). Specific vision abilities required by this job include close vision, distance vision, color, vision, peripheral vision, depth perception and the ability to adjust focus.

PHYSICAL STRENGTH: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, stand and walk; use hands to handle or feel; reach with hands and arms; and talk and hear.

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